Pinterest, let’s talk about it.
I thought I’d expand on my Pinterest post I made the other day about how my analytics were so high. While it’s not a new platform, I feel like it’s often overlooked. Like have you ever scrolled through endless pictures of dream kitchens, travel destinations, and DIY crafts, only to realize you've been on Pinterest for hours? Believe it or not, this social media platform filled with inspirational visuals can be a goldmine for businesses looking to attract new customers.
So, how can Pinterest help your business thrive? Let's dive in!
Setting Up Your Business Profile:
First things first, ditch your personal account and create a dedicated business profile. This unlocks access to analytics to track your performance and tailor your content strategy.
The Allure of Pinterest for Businesses:
Targeted Audience: With a focus on visual discovery, Pinterest allows you to reach people actively searching for products and services that align with your offerings.
Longevity of Content: Unlike fleeting Instagram stories, Pins (Pinterest posts) have a much longer shelf life, continuing to attract new viewers over time.
Increased Brand Awareness: By creating high-quality content and engaging with other users, you can build brand recognition and establish yourself as an authority in your niche.
Driving Traffic to Your Website: Each Pin can be linked back to your website, creating a direct path for potential customers to discover your products or services.
Building Your Pinterest Boards:
Think of boards as themed collections of Pins – your visual portfolio. Start with broad categories relevant to your business and then create sub-boards for more specific themes.
For example, a clothing boutique could have:
Main Board: "Fall Fashion Inspiration"
Sub-Boards: "Outfit Ideas," "Must-Have Accessories," "Style Tips for Different Body Types"
Posting Frequency & Batching Content:
Consistency is key! Aim for a regular posting schedule, even if it's just a few Pins a day. To save time, use batching – create a bunch of Pins in one sitting and schedule them throughout the week. Tools like Later or Tailwind can help automate this process.
Not Every Business is a Pinterest Match:
While Pinterest is a powerful tool, it may not be the best fit for every business. Companies offering highly technical services or those targeting a very specific, professional audience might find better results on platforms like LinkedIn.
Let's Get Pinning!
A Clothing Boutique Example:
Keyword Research: Identify keywords related to your target audience's fashion interests. (e.g., "fall outfit ideas for work," "cozy sweaters for fall")
Content Curation: Find high-quality images of your clothing worn in different styles, or create mood boards showcasing seasonal trends.
Product Integration: Include close-up shots of your clothing items in your Pins. Use the "Product Pin" feature to link directly to the product page on your website, making it easy for viewers to buy.
Remember: Engage with your audience by commenting on other Pins, responding to messages, and participating in relevant conversations. This fosters a community around your brand and keeps your profile at the top of the Pinterest algorithm.
Ready to unleash the power of Pinterest for your business? Grab some captivating visuals, curate inspiring content, and watch your customer base blossom!
